Virtual Engagement Managing Seamless Marketing with Technology

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Free Download Virtual Engagement: Managing Seamless Marketing with Technology by Dr Rajagopal
English | July 29, 2025 | ISBN: 1637428588 | 218 pages | PDF | 5.98 Mb
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

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